NOVA Partners with Ajith Kumar Racing as Official Sponsor for International Endurances
Chennai: Nova Life Space Pvt Ltd (NOVA), a leading real estate developer in South India, has partnered with Ajith Kumar Racing (AKR), one of India’s prominent endurance motorsport teams. As part of the collaboration, NOVA served as an official sponsor for Team Ajith Kumar Racing in the Creventic Middle East and Asian Le Mans championships.
The partnership highlights NOVA’s continued support for Indian sporting initiatives and performance-driven platforms that promote discipline, precision and long-term excellence. Through the association, the NOVA brand will be integrated with AKR’s endurance racing campaigns on international circuits.
Commenting on the collaboration, NOVA Managing Director Sendhil Kumar said the partnership reflects the company’s “Driven by Passion” philosophy and its commitment to supporting high-performance teams representing India globally. He added that the values of precision, consistency and discipline seen in endurance racing also guide NOVA’s approach to real estate development.
Ajith Kumar Racing, founded in 2024 by Padma Bhushan awardee, actor and racer Ajith Kumar, competes in international endurance formats. The team secured a podium finish in its debut season at the 2025 Creventic 24H European Endurance Championship and continues to participate in global events to strengthen India’s presence in international motorsport.
NOVA develops plotted communities, villas and residential projects across Chennai, Trichy, Tirunelveli, Coimbatore, Tanjore and other parts of South India, focusing on design-led planning and long-term customer value.
