PepsiCo Launches Red Rock Deli® Gourmet Chips in India

Chennai: PepsiCo India has introduced Red Rock Deli®, Australia’s iconic gourmet snack brand, to Indian consumers, marking a new chapter in premium snacking. Crafted with sunflower oil and advanced cooking technologies, the range debuts with four globally inspired flavours: Basil Thai Sweet Chilli (Kettle), Olive & Greek Salad (Baked), Cheddar & Parmesan Risotto Style (Baked), and Cheese & Korean Buldak (Popped).

Positioned as a mindful indulgence for India’s food-curious consumers, Red Rock Deli® offers kettle-cooked chips, baked variants with 40% less fat, and popped chips containing vegetables and rice. Each format is designed to deliver refined crunch and layered flavours without the heaviness of conventional snacking.

Saakshi Verma Menon, Chief Marketing Officer – Foods, PepsiCo India, said: “The launch of Red Rock Deli® is a defining phase in PepsiCo’s journey in India. By using sunflower oil exclusively, we bring together vibrant flavours, uncompromised ingredients, and a more considered way to indulge. With kettle, baked, and popped formats, we are shaping the next chapter of mindful snacking.”

The brand’s philosophy, “Savour the Adventure,” is brought to life through a cinematic campaign that highlights ingredient craftsmanship and flavour storytelling. Nitin Pradhan, Group Executive Creative Director at Leo India, described the campaign as a “visual fantasy” designed to capture the anticipation and drama of discovering exotic flavours.

Ahead of the launch, Red Rock Deli® collaborated with food and lifestyle creators to spark curiosity and offered early tastings through quick-commerce platforms. The brand also hosted The Evening Edit, a curated experience led by Chef Kunal Kapur, where chefs and tastemakers explored the brand’s global gourmet roots through a sensorial journey.

Red Rock Deli® products are now available nationwide via leading quick-commerce platforms:

• Kettle Chips – Basil Thai Sweet Chilli (58g, ₹60)
• Baked Chips – Olive & Greek Salad (53g, ₹60)
• Baked Chips – Cheddar & Parmesan Risotto Style (53g, ₹60)
• Popped Chips – Cheese & Korean Buldak (75g, ₹125, South India)

With this launch, PepsiCo India continues to expand its differentiated snacking portfolio, blending global inspiration with local relevance to meet evolving consumer preferences.