Tata Elxsi Wins iF Design Award 2025 for Excellence in User Experience and AR/VR

Mumbai: Tata Elxsi, a global leader in design and technology services, has been awarded the prestigious iF Design Award for two standout innovations: VelocityOne Race and GameSense. These recognitions reinforce Tata Elxsi’s leadership in delivering design-led, immersive solutions for the gaming and sports technology industries.

VelocityOne Race, developed for Turtle Beach Corporation, is a cutting-edge racing simulation system designed for maximum immersion. It delivers the most realistic sim racing experience in the world, powered by advanced technology and human-centered design. Tata Elxsi led the industrial design, user interface development, and engineering integration of the system.

GameSense is a unified digital sports companion platform that redefines fan engagement with AI-powered content discovery, Octalysis-based gamification, and community-driven features. The platform was customised with a unique UX for leading media and entertainment groups to meet their specific fan engagement, experience, and monetisation needs.

The iF Design Award is among the world’s most respected accolades for excellence in design. This dual recognition highlights Tata Elxsi’s commitment to delivering immersive, user-centric solutions that shape the future of gaming, sports, and digital experiences. The sports entertainment industry has evolved into a global powerhouse, fueled by digital platforms and the ever-growing demand for immersive experiences.

Daniel Nuth, Director Product Management at Turtle Beach Corporation: “This award celebrates the power of collaboration and purposeful design.”
Aditya Chikodi, Vice President & BU Head – Industrial Design, Engineering & Visual Extended Reality at Tata Elxsi: “Winning the iF Design Award 2025 is a proud moment for Tata Elxsi and a testament to our commitment to customer success.”