Axis Bank Launches ‘Pink Capital: The Spectrum of Queer Money’ Report
Bangalore: Axis Bank has launched ‘Pink Capital: The Spectrum of Queer Money’, a qualitative report, which explores the financial lives of India’s LGBTQIA+ community. The report’s findings reveal that queer consumers prioritize essential needs, with the largest share allocated to Systemic Access & Equality, Healthcare & Safety, Financial Security & Future Stability, Emotional & Social Recognition, and Lifestyle & Culture.
Key Insights
The report highlights the community’s priorities, including mental health services and elder care. It also notes that queer consumers are drawn to brands that offer tangible, inclusive solutions, such as joint accounts, pension access, and healthcare benefits. While inclusive branding is appreciated, everyday inclusion builds lasting trust and loyalty.
Axis Bank’s Commitment to Inclusion
The report is part of Axis Bank’s broader ESG and DE&I agenda, which was deepened in 2021 with the launch of the #ComeAsYouAre Charter. This charter introduced inclusive policies and practices for employees and customers from the LGBTQIA+ community. Axis Bank continues to advocate for inclusive access while respecting privacy.
