ASICS Unveils GEL-K1011 SportStyle Sneaker

Mumbai: ASICS, the global Japanese sportswear brand, has launched the GEL-K1011, a new hybrid sneaker that blends iconic design details with modern innovation. The shoe features a sleek tooling system, retro details like layered paneling and vintage badge work, and advanced comfort properties.

• Design Inspiration: Draws inspiration from GEL-KAYANO silhouettes and GEL-CUMULUS 17
• Comfort Technology: Dual GEL technology inserts with FLYTEFOAM and FLYTEFOAM PROPEL cushioning for superior comfort and impact absorption
• Versatility: Designed for both style and performance, suitable for various lifestyles

The GEL-K1011 sneakers are available for both men and women in four neutral colorways: cloud grey/cream, black/carrier grey, white/pure silver, and black/pure silver. Priced at INR 11,999, they can be found at ASICS retail stores and online.

Rajat Khurana, Managing Director of ASICS India and South Asia, said, “The GEL-K1011 embodies the shift in consumer preferences, designed for the style-conscious generation that values performance and aesthetics in equal measure.”