Hellmann’s Partners with Zepto Café to Deliver #TastebudsApproved Sandwiches in Minutes
National: Hellmann’s, the iconic mayonnaise brand from Hindustan Unilever, has partnered with Zepto, one of India’s fastest-growing quick commerce platforms, to launch its #TastebudsApproved sandwiches on Zepto Café. This limited-time collaboration brings together creamy indulgence and instant convenience, allowing consumers to enjoy chef-crafted sandwiches delivered in minutes.
The initiative marks a significant milestone in the evolving relationship between FMCG brands and quick commerce platforms, enabling co-creation of on-demand food experiences tailored to modern, fast-paced lifestyles.
The campaign gained early traction online when creator Anshula Kapoor shared a reel featuring the sandwiches, prompting Zepto Café to respond with a playful nudge: “Buy the sandwich on Zepto Café 😉.”
Speaking on the collaboration, Priyanka Ganguly, Head – Foods & Unilever Food Solutions India, Hindustan Unilever Limited, said, “Through the #TastebudsApproved campaign, we aimed to elevate the everyday sandwich with Hellmann’s signature creaminess. Partnering with Zepto aligns perfectly with our vision of combining flavour innovation with instant accessibility.”
Chandan Mendiratta, Chief Brand Officer at Zepto, added, “We’re thrilled to bring Hellmann’s flavour-packed sandwiches to our users via Zepto Café. This collaboration reflects our commitment to delivering indulgent, high-quality experiences in just minutes.”
The menu features a range of sandwiches inspired by Mumbai’s local favourites, all crafted using Hellmann’s creamy mayonnaise. First-time users of Zepto Café can also enjoy special introductory offers from participating sellers.
This partnership underscores the growing synergy between legacy food brands and digital-first delivery platforms, offering consumers a seamless blend of taste, innovation, and convenience.
