Schneider Electric Launches Unica Pure+ Flat Switch Range for Festive Home Upgrades

Mumbai: Schneider Electric has launched Unica Pure+, a new range of fully flat designer switches, as part of its festive-season campaign in India.

The company has introduced the range through a brand film titled “Pure Design, Pure Delight,” which focuses on the role of switch design in modern home interiors.

Unica Pure+ features a fully flat, uninterrupted profile designed to complement contemporary interiors. The switches are available in Silver Bronze, Polar White, Volcanic Grey and Warm Grey.

According to Schneider Electric, the range has an electrical life of more than 1 lakh clicks and is compatible with the company’s Wiser Home Automation ecosystem, allowing integration with connected-home features.

The campaign film uses a family gathering to highlight the switch’s flat design through a child’s repeated interaction with lights, fan and Wi-Fi controls.

Ratnesh Pandey, Vice President, Marketing, Schneider Electric India, said the festive campaign focuses on how design details can influence the look and feel of a home.

The campaign will be rolled out across out-of-home (OOH), OTT, digital, retail, BTL and e-commerce platforms during the festive season.