UNIQLO Launches New Campaign with Rahul Dravid
Mumbai: Global apparel retailer UNIQLO has announced the launch of its new campaign, ‘Everyday Wear for Mr. Dependable’, featuring cricketing legend Rahul Dravid. The campaign showcases UNIQLO’s signature LifeWear philosophy, emphasizing simplicity, comfort, and quality in everyday wear.
Campaign Highlights
The campaign features Dravid in two roles: as a coach on the field in the UNIQLO AIRism Polo Shirt and as a family man off the field in the UNIQLO Super Non Iron Shirt. Through a split-screen exchange, the film underscores the versatility and dependability of UNIQLO clothing for every moment of the day.
Rahul Dravid’s Perspective
Rahul Dravid said, “UNIQLO fits into every version of my day – it’s simple, comfortable and functional.” Nidhi Rastogi, Marketing Director, UNIQLO India, added, “Rahul Dravid represents the same consistency, simplicity, and quiet confidence that UNIQLO embodies.”
Campaign Rollout
The campaign will run across digital, social, CRM, in-store, and outdoor platforms starting August 18. A unique AR experience activation will be featured at UNIQLO’s new store opening at Orion Mall, Brigade Gateway, Bengaluru on August 29.
