RSWM Ltd. Unveils GLIDE, a Revolutionary Denim Collection
Mumbai: RSWM Limited, the flagship company of LNJ Bhilwara Group, has launched GLIDE, a groundbreaking Autumn/Winter 2026-27 denim collection, under the LNJ Denim vertical at the 7th Denim and Jeans India Exhibition in Bengaluru. This collection marks a significant milestone in the denim industry, showcasing RSWM LNJ Denim’s commitment to innovation and sustainability.
The GLIDE collection embodies the theme “Effortless Movement Towards the Future,” blending legacy craftsmanship with progressive textile technologies. It features bold textures, performance-driven fibers, and lightweight finishes, promising comfort, confidence, and conscious design. Notably, the collection includes Shirting and Non-Indigo (Ecru) Denim, diversifying RSWM LNJ Denim’s portfolio and reinforcing its reputation as a comprehensive denim solutions provider.
According to Rajeev Gupta, Joint Managing Director, RSWM Ltd., “GLIDE embodies our vision for the future of denim, responsive, responsible, and refreshingly relevant.” Rajesh Singh, Business Head, LNJ Denim, added, “GLIDE reimagines denim as a medium of expression that balances strength with subtlety, innovation with heritage.”
With its unique product offerings, the GLIDE collection is expected to have a significant impact on the denim apparel and fashion landscape. RSWM LNJ Denim is poised to shape the future of denim and respond to evolving market trends, solidifying its position as a leader in the industry.
