Turn Old Gold into New Glory—Tanishq’s 0% Exchange Offer Is Here!

Chennai: Tanishq, India’s leading jewellery brand from the House of Tata, has launched a nationwide gold exchange campaign to support India’s self-reliance. With households holding over 25,000 tonnes of gold and 99% of annual gold being imported, the initiative urges families to recycle their unused gold into new designs—reducing import dependence.

Partnering with cricket icon Sachin Tendulkar, Tanishq is offering its first-ever 0% deduction on gold exchange across all karatages, valid till October 21, 2025. Over 30 lakh customers have already exchanged nearly 1.7 lakh kilos of gold, with 40% of the brand’s business now driven by this movement.

Ajoy Chawla, CEO – Jewellery Division, Titan Company, said the initiative combines personal value with national impact. Tendulkar added that exchanging old jewellery not only renews family legacies but also contributes to India’s economic strength.