Reliance Consumer Products Launches 28 New Biscuit SKUs in Tamil Nadu
Chennai: Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, has announced the launch of nine biscuit products across 28 new SKUs under its Independence brand in Tamil Nadu. The products will be available from November 2, 2026.
The expanded portfolio includes Independence Power Up, Butter Bliss, Milky Power, Marie Prime, Coco Vanilla & Chocolate, CremYum Orange, CremYum Choco, Coco Bourbon and Glucose Boost.
The products will be available in trial packs priced at ₹5, sharing packs at ₹10 and larger family packs ranging from ₹40 to ₹125.
The portfolio is led by Independence Power Up and Milky Power. Power Up combines milk, glucose and protein in a single biscuit.
As part of the launch, RCPL has partnered with Ajith Kumar Racing for the Independence Power Up brand association, aiming to increase product visibility and consumer awareness in Tamil Nadu.
The company said Tamil Nadu is a key market for its biscuit business and that the expanded portfolio is supported by increased production capacity.
T. Krishnakumar, Director of RCPL, said the expansion aims to address changing consumer preferences through products catering to different needs and consumption occasions.
The products will be distributed through general trade outlets, modern retail stores, e-commerce platforms, Reliance Retail and wholesale channels.
