JSW Paints Launches ‘Sound of Colour’, a Unique Video Series Blending Music with Visual Storytelling
Bengaluru: JSW Paints, India’s leading environment-friendly paints company, has unveiled ‘Sound of Colour’, a groundbreaking campaign that combines music with visual storytelling to reimagine colour.
The innovative video series, launched in collaboration with Songdew, features one-minute music videos, each capturing the essence of a specific colour from JSW Paints’ portfolio. The tracks, composed by independent artists, including Kabir Cafe, EPR Iyer, Madhur Sharma, and Raghu Dixit, evoke emotions associated with distinct colours.
A S Sundaresan, Joint MD and CEO of JSW Paints, stated, “Sound of Colour is a fresh take on experiencing colours through music. We aim to redefine the way we connect with colours and make colour selection an immersive experience.”
The campaign will be released across multiple digital platforms, offering a unique multi-sensory experience that blends the vibrancy of colours with the emotive power of music.
