Ascendion Acquires UXReactor to Drive Experience Transformation
Mumbai: Ascendion, a leading provider of AI-powered software engineering services, has acquired UXReactor, a renowned user experience (UX) strategy and design firm. This strategic move aims to enhance Ascendion’s capabilities in creating human-centered digital experiences that drive business outcomes and market advantage.
The acquisition combines UXReactor’s expertise in experience innovation with Ascendion’s engineering excellence and AI-powered software engineering capabilities. This integration enables Ascendion to deliver end-to-end digital innovation, from user-experience strategy to product experience design, seamlessly powered by AI.
The acquisition is expected to benefit clients in several ways:
- Accelerated strategy and design conceptualization
- Improved user-centric approach to software development
- Enhanced digital experiences that drive business outcomes
- Access to UXReactor’s Experience Studio in Silicon Valley for user-experience design workshops
Karthik Krishnamurthy, CEO of Ascendion, said: “This relationship strengthens Ascendion’s ability to create long-lasting, high-value impact for clients.” Satyam Kantamneni, CEO of UXReactor, added: “The future of experience innovation is here — and we’re thrilled to be part of it.”
