Glen Launches ‘Apnapan, Made Better in Glen’ Campaign
Chennai: Glen Appliances has launched its new brand campaign titled “Apnapan, Made Better in Glen”, highlighting the emotional bond and understanding shared within Indian families.
The campaign, described as Glen’s largest brand initiative so far, features four short films centred around everyday moments in Indian homes. The company said the campaign reflects the concept of “apnapan” — the warmth, care and unspoken understanding between family members.
Amarpreet Singh Modi, Chief Marketing Officer of Glen Appliances, said the Indian kitchen is more than just a space for cooking and represents a way of life. He noted that Glen’s products have always been designed keeping in mind the practical needs and habits of Indian families.
The campaign will be promoted across digital platforms including Meta, Google and Jio Hotstar.
Rintu Dasgupta, Chief Operating Officer of Glen Appliances, said the company has consistently focused on product quality and innovation, and the new campaign gives a stronger voice to the emotional connection consumers have with the brand.
The four-film campaign showcases relatable family moments involving Glen kitchen appliances such as chimneys, air fryers and built-in hobs. The stories focus on themes of care, understanding and shared family values.
Glen Appliances is one of India’s leading kitchen appliance brands with a wide dealer and franchise network across the country. The company said its products are developed through consumer-focused research and are designed to combine aesthetics with long-term performance.
