Mia by Tanishq Launches ‘Big Bling Fest’ with Diamond and Silver Jewellery Offers

Chennai: Fine jewellery brand Mia by Tanishq has announced the launch of its Big Bling Fest, an annual jewellery festival featuring its latest collections along with promotional offers on diamond and silver jewellery. The festival will run until 2 August 2026 across Mia by Tanishq stores nationwide.

The company said the festival has been introduced as an annual celebration of India’s growing preference for contemporary jewellery, offering customers an opportunity to explore new collections while availing seasonal offers.

During the festival, customers can avail up to 100% off on making charges for diamond jewellery and up to 40% off on silver jewellery. The brand is also offering gifting options starting from ₹4,999.

Mia by Tanishq’s jewellery portfolio includes designs crafted in 9KT, 14KT and 18KT gold, featuring earrings, finger rings, bracelets, necklaces and pendants intended for everyday wear. The brand also offers a range of silver jewellery designed for regular use.

Commenting on the festival, Ajay Maurya, Head of Marketing and Category, Mia by Tanishq, said the initiative aims to encourage customers to incorporate diamond jewellery into everyday fashion rather than reserving it only for special occasions.

The festival showcases several of the brand’s latest collections, including:

• Sunkissed Collection, inspired by golden-hour sunlight, featuring lightweight 9KT and 14KT gold jewellery with coloured gemstones and photochromatic enamel.
• Manifest Collection, which draws inspiration from traditional Indian motifs while presenting them in contemporary designs.
• Bee My Valentine Collection, inspired by bees and honeycombs, offering jewellery designed for everyday wear.

In addition to these collections, the brand is showcasing its range of everyday jewellery across multiple categories.

According to the company, the Big Bling Fest will continue at Mia by Tanishq stores across India until 2 August 2026, featuring the promotional offers and new jewellery collections.