Phoenix Shopping Festival 2026 Begins at Chennai’s Phoenix Marketcity; Malavika Mohanan Inaugurates Event
Chennai: The Phoenix Shopping Festival (PSF) 2026 was inaugurated at Phoenix Marketcity Chennai on Friday, with actor Malavika Mohanan formally opening the annual shopping event.
The festival, organized by Phoenix Marketcity Chennai, will run until the end of July 2026 and brings together retail offers, entertainment activities, customer engagement programs and promotional campaigns across the mall.
As part of the event, shoppers can access End of Season Sale (EOSS) discounts ranging between 30% and 50% across categories including fashion, beauty, lifestyle products, accessories and electronics. More than 300 national and international brands are participating in the festival.
Speaking at the launch, Malavika Mohanan highlighted the role of fashion and personal style as a form of self-expression. She noted that shopping has evolved beyond purchasing products and has become an experience that allows individuals to explore and define their personal style.
She also said that Phoenix Marketcity Chennai has created a platform that combines retail, fashion and entertainment experiences, enabling visitors to explore new trends and collections while benefiting from seasonal offers.
According to the organizers, the festival will also feature reward programs, giveaways and customer engagement activities throughout the season. Shoppers using the Nhance platform will be eligible to participate in prize-based campaigns, with rewards including motorcycles, smartphones, laptops and other lifestyle products.
The festival extends to Palladium Chennai, where visitors can access promotional offers and new collections from premium and luxury brands.
Participating retailers include brands such as Zara, H&M, Lifestyle, Marks & Spencer, Max Fashion and Azorte, among others.
A spokesperson for Phoenix Marketcity Chennai said the festival has become an annual event that attracts shoppers from across the city and focuses on combining retail experiences with entertainment and customer engagement initiatives.
Phoenix Marketcity Chennai is known for hosting shopping, dining, entertainment and cultural events, and remains one of Chennai’s prominent lifestyle destinations. The 2026 edition of the Phoenix Shopping Festival will continue through July with shopping offers, celebrity appearances and customer reward programs.
