Manforce Condoms and Ashley Rebello Fuse Fashion with HIV Awareness

Mumbai: Manforce Condoms, India’s leading condom brand from Mankind Pharma, marked World AIDS Day with a striking initiative that fused fashion, culture, and advocacy to spotlight HIV prevention and safe sex.

The brand partnered with celebrated designer Ashley Rebello to stage a fashion showcase at the Jio World Convention Centre, where bold latex-inspired designs symbolized protection, empowerment, and responsible intimacy. The event aimed to challenge stigma and encourage open, mainstream conversations around sexual wellness.

Adding star power to the cause, Malaika Arora and Sunny Leone lent their presence and voices, reinforcing the importance of normalizing dialogue on sexual health and highlighting the continued relevance of HIV awareness in India.

Contribution to SAATHII

Strengthening its commitment, Manforce announced a ₹11 lakh donation to SAATHII, a national non-profit working since 2002 to ensure universal access to healthcare, justice, and social protection for marginalized communities. Operating across 36 states and union territories, SAATHII plays a pivotal role in India’s mission to end AIDS by 2030.

Voices from the Initiative

• Rajeev Juneja, Chairman & MD, Mankind Pharma, said:
  “Advancing public health has always guided our work. Safety messaging alone cannot drive behavior change—it must be balanced with glamour and sensuality. Fashion is a natural extension of this approach, helping us connect with young consumers without sounding preachy.”
• Ashley Rebello, Designer, noted:
  “Fashion is a powerful language. By using materials like latex, the runway became a message about protection, awareness, and responsible choices. Creativity can spark conversations that make people more comfortable discussing safe intimacy.”
• Sunny Leone, Actor & Advocate, added:
  “Manforce has always been close to my heart. Using fashion as a platform makes the message modern, relatable, and engaging. I’m proud to stand with Manforce in encouraging safer and healthier behavior.”

Continuing the Mission

With this initiative, Manforce Condoms reaffirmed its role in driving awareness around safe sex practices and supporting India’s broader HIV prevention efforts, underscoring its long-term commitment to public health and responsible sexual behavior.