Lotte PEPERO Launches ‘Certified Squad Favorite’ Campaign Ahead of Friendship Day

National: Lotte India’s Korean snack brand PEPERO has launched a new digital campaign titled ‘Certified Squad Favorite’ ahead of Friendship Day, drawing inspiration from the popular social media trend “Who’s Most Likely To…?”

The campaign is based on the online behaviour of friends engaging in playful conversations, inside jokes, and interactive challenges. According to the company, the initiative adapts a familiar internet trend into a Friendship Day-themed activity centred around participation and sharing.

Speaking about the campaign, Rachna Anbumani, Vice President & Head – Marketing, Lotte India, said the brand wanted to build on an activity that people already enjoy rather than introduce a completely new concept. She stated that the campaign is designed to encourage shared experiences among friends through participation and light-hearted interactions.

Friendship Day Test

As part of the campaign, PEPERO has introduced the Friendship Day Test, an interactive activity where groups of friends answer a series of “Who’s Most Likely To…?” questions through a specially created audio experience.

Participants vote for the friend who best fits each scenario. Each vote earns that friend a PEPERO stick, and the person with the highest number of sticks at the end of the activity is declared the “Certified Squad Favorite.”

Digital Rollout

According to the company, the campaign is being promoted through creator collaborations and PEPERO India’s social media platforms. Audiences are also being encouraged to recreate the challenge within their own friend groups and share their participation online.

The campaign is part of the brand’s Friendship Day engagement activities and focuses on interactive digital participation built around an existing social media trend.