Floatz by Bata India Launches New Campaign with Prajakta Koli

Mumbai: Bata India has launched its latest campaign featuring Prajakta Koli as the brand ambassador for their Floatz line. The campaign showcases the waterproof, lightweight, and anti-skid clogs designed for comfort and style during the monsoon season.

Floatz clogs are designed to keep feet dry and comfortable in rainy conditions. They feature double cushioning for added comfort and support, as well as advanced technology like FloFoam cushioning, Dual Density soles, and unbeatable arch support. These shoes are perfect for monsoon and everyday wear.

Prajakta Koli, actor and content creator, expressed her excitement about being the face of the Floatz campaign. She said, “Being a true-blue Mumbaikar, monsoons hold a very special place in my heart. I am thrilled to be the face of launch campaign for Floatz, from the house of Bata – a range that celebrates unmatched comfort, style, and the spirit of India.”

Floatz clogs are available across 1,900+ Bata stores and at bata.com, starting at just ₹1,199. The shoes come in breezy pastels, making them perfect for monsoon and everyday wear.

According to Deepika Deepti, Head of Marketing, Bata India, “Much like Prajakta Koli, whose authentic and relatable personality strikes a strong chord with today’s youth, Floatz by Bata is designed to deliver effortless style and comfort at an accessible price.”