LOTTE India Launches Back-to-School Campaign Featuring Mother-Kid Influencers
Chennai: LOTTE India has launched its annual Back-to-School campaign for LOTTE Choco Pie, focusing on the everyday routines shared by mothers and children during school mornings. The campaign highlights the role of school snack preparation as part of the daily back-to-school experience.
As part of the initiative, the company has partnered with five mother-kid influencer duos to create a series of Instagram Reels depicting school morning routines. The videos show mothers placing a LOTTE Choco Pie in their children’s school bags before they leave for school.
According to the company, the campaign videos are currently live on Instagram and have collectively recorded more than 3.6 million views and reached over 2 million users.
The campaign aims to reflect familiar family moments through parenting content creators and engage digitally connected parents during the back-to-school season. The brand has integrated its product into everyday school preparation routines to portray it as part of children’s school-day snacks.
Commenting on the campaign, Rachna Anbumani, Vice President – Marketing, LOTTE India, said:
“Back-to-school is a season filled with anticipation, excitement and countless little moments that strengthen the bond between parents and children. Over the years, we’ve had the privilege of being part of many of these everyday moments, with generations of mothers choosing LOTTE Choco Pie as a snack their children love. This campaign builds on that enduring relationship by celebrating the simple gestures of care that make school mornings special. By collaborating with mother-kid creators whose stories reflect real family experiences, we hope to create authentic connections with young parents while reinforcing LOTTE Choco Pie’s place in everyday moments of happiness.”
The Back-to-School campaign continues LOTTE India’s annual seasonal engagement strategy centered on school reopening and family-oriented digital content.
