Gourmet Popcornica Unveils ‘The Husk’ Brand Icon at Big Cine Expo 2026
Chennai: Gourmet Popcornica, a grower and processor of popcorn maize, has unveiled ‘The Husk’, its new global brand icon, at Big Cine Expo 2026 at the Chennai Trade Centre.
The new mark was jointly unveiled by SBP Pattabhi Rama Rao, Managing Director, Gourmet Popcornica, and Thomas Peace, Director of Sales at Preferred Popcorn, USA, the company’s long-standing international partner.
The Husk is designed as a hand-drawn symbol resembling a corn husk in the process of unfurling. According to the company, the design represents the protective role of the husk around a corn kernel and is intended to reflect its focus on farmers, product quality and innovation.
Gourmet Popcornica said the new identity will be used across its popcorn bags, facilities and communications.
“The Husk represents everything we have built over the last decade. It stands for the protection we extend to our more than 17,500 farmer partners across eight states in India, for the world-class quality we have proven can be grown on Indian soil, and for the innovation that connects the two,” said SBP Pattabhi Rama Rao, Managing Director, Gourmet Popcornica Pvt. Ltd.
Thomas Peace, Director of Sales at Preferred Popcorn, said the new identity reflects Gourmet Popcornica’s growth from a single-state operation into a global-scale supplier during the companies’ partnership.
The unveiling was held during Big Cine Expo 2026, which is taking place on August 18 and 19 at the Chennai Trade Centre. The event brings together participants from the cinema exhibition and theatrical distribution industry.
Popcorn has traditionally been associated with the cinema-going experience, making the industry trade show the setting for Gourmet Popcornica’s introduction of its new brand identity.
