LOTTE India Introduces Korean PEPERO Day Celebration in India on November 11

National: LOTTE India is bringing the Korean tradition of PEPERO Day to Indian consumers through its snack brand LOTTE PEPERO, with November 11 (11/11) marked as a day celebrating friendship, love and sharing.

The date, November 11, resembles the shape of four PEPERO snack sticks. The occasion originated in South Korea, where people exchange the snacks with friends and loved ones as a gesture of affection and friendship.

LOTTE India is introducing the celebration through a digital campaign titled ‘Celebrate This PEPERO Day with Your PEPERO Pals!’, which will use influencer-led engagement to promote the tradition among Indian consumers.

The campaign is based on the brand’s philosophy, ‘We Are All PEPEROs’, and aims to encourage people to celebrate friendships through sharing.

Rachna Anbumani, Vice President and Head of Marketing at Lotte India Corporation Pvt. Ltd., said the initiative is part of the company’s efforts to build connections with Indian consumers by introducing cultural traditions that encourage participation and community engagement.

PEPERO Day is observed annually on November 11 in South Korea, inspired by the resemblance between the date and the snack’s shape.