Campus Activewear Expands to Sri Lanka Through Strategic Partnership
New Delhi: Campus Activewear, one of India’s leading Sports and Athleisure footwear brands, has officially announced its foray into the Sri Lankan market. The brand has partnered with Signature, a renowned menswear brand under the esteemed Hameedia Group, to launch its products in Sri Lanka.
The partnership marks Campus Activewear’s phased entry into the Sri Lankan market, with a focus on Colombo. Campus Activewear will be available across selected Signature and H-Sports outlets in Sri Lanka, offering Sri Lankan consumers greater access to globally inspired, fashion-forward footwear. The brand’s products will also be available on the Signature website, providing an omnichannel experience for customers.
“We are proud to enter the Sri Lankan market through a strategic partnership with Signature under the Hameedia Group,” said Nikhil Aggarwal, CEO & Whole Time Director of Campus Activewear Ltd. “Sri Lanka offers a promising landscape with its rising consumer appetite for accessible, fashion-forward lifestyle products.”
Amjad Hameed, Director of Signature, said, “At Signature, we are always on the lookout for brands that align with our promise of offering style, comfort, and value to our customers. We are confident this partnership will redefine the footwear retail space in Sri Lanka.”
Campus will roll out its range across lifestyle, running, and walking, supported by local marketing, retail activations, and omnichannel access via Signature and H-sports retail and digital network. The partnership aims to make Campus Activewear a leading player in the South Asian Sports and Athleisure landscape. With this launch, Campus Activewear is expected to bring globally inspired, fashion-forward footwear to the Sri Lankan market.
