Karan Dayanidhi Maran Launches Tamil Nadu’s First Micro-Drama Platform ‘KadhaiShorts’
Chennai: Karan Dayanidhi Maran has announced the launch of KadhaiShorts, Tamil Nadu’s first dedicated micro-drama platform, marking the Maran Group’s entry into the fast-growing mobile-first entertainment segment.
The platform focuses on “Kutti Series” — short-form vertical dramas presented in two-minute episodic formats designed for smartphone viewing. According to the company, more than 100 original shows are currently under production across six genres.
Initially launching with Tamil content, KadhaiShorts plans to expand into Telugu, Kannada, Hindi, Malayalam, and Bengali originals by the end of the current financial year.
The platform has also introduced a pay-per-series pricing model starting from Rs. 20 to make digital entertainment affordable and accessible to a wider audience.
Industry observers note that micro-drama content is emerging globally as one of the fastest-growing entertainment formats, driven by increasing mobile consumption and shorter viewing patterns among audiences.
Speaking at the launch, Karan Dayanidhi Maran said audience behaviour has shifted rapidly toward mobile-only entertainment and added that KadhaiShorts aims to lead the next phase of digital storytelling through hyperlocal and culturally rooted narratives.
Sabarish Venkat said the platform is designed around evolving viewing habits while retaining emotional storytelling and cultural relevance.
Alongside the platform launch, the company also introduced KadhaiClub, an ecosystem focused on nurturing the next generation of entertainment professionals in vertical filmmaking. The initiative currently has over 12,000 members and aims to support aspiring writers, actors, editors, directors, cinematographers, and creators interested in mobile-first storytelling formats.
According to the company, KadhaiShorts plans to onboard more than 200 professionals and create over 4,000 opportunities in creative and production sectors by March 2027.
The platform also stated that it is exploring storytelling-based brand integration models where brands become part of narrative content instead of relying on traditional advertising formats.
