Kwality Wall’s Launches Golden Spoon: Making Family Time Even Sweeter

Chennai: Kwality Wall’s has launched a new brand, Golden Spoon, an accessible range of in-home delectable desserts that aim to bring families together and turn everyday moments into cherished memories.

The new range offers four irresistible options: Vanilla, Mithai Magic, 2-in-1 Chocolate Vanilla, and 2-in-1 Mango Vanilla, providing consumers with a parlour-like experience from the comfort of their homes.

• Innovative Flavors: Mithai Magic, a modern take on traditional Indian sweets, and 2-in-1 packs offering two flavors in one scoop.
• Accessible Pricing: Golden Spoon aims to democratize the joy of indulging in a summer treat at home.
• Marketing Campaign: A TVC featuring brand ambassador Kajol, along with an above-the-line campaign encompassing television, social media, influencer partnerships, and seasonal content.

Toloy Tanridagli, Head of Ice Cream Business, HUL, said, “Our new brand Golden Spoon aims to nurture togetherness among Indian families and friends. By democratizing the joy of indulging in a summer treat at home, we are offering consumers the best of both worlds.”

Kajol Devgan, brand ambassador, expressed her excitement about the launch, saying, “I personally love the Mithai Magic and the all-time classic 2-in-1 packs. This campaign captures the excitement I had when I tried Golden Spoon for the first time.”