Tanishq Launches Gold Exchange Program to Unlock Maximum Value for Customers

Chennai: Tanishq, India’s largest jewellery retail brand, has introduced its ‘Tanishq Gold Exchange Program’, offering customers a unique opportunity to exchange old gold for new jewellery with maximum value.

The program features the Tanishq Exchange Advantage, built on 100% transparency, zero deduction, and the best gold rate available. Customers can exchange old gold, regardless of its source, with no deduction for 22K and above.

• Seamless and honest process with on-the-spot Karatmeter testing and melting for complete accuracy
• No deductions on 22K and above for pure gold and 21K and above for studded jewellery
• Customers can exchange old gold for natural diamonds or new jewellery

Arun Narayan, VP, Category, Retail and Marketing, Tanishq, Titan Company Ltd, stated, “Tanishq’s Old Gold Exchange program has been a beacon of joy for families across India. We ensure customers get the best value for their old gold, which can be exchanged for dazzling wedding jewellery or other designs.”