ITC Master Chef Launches New Cheese-Filled Snacks
Chennai: ITC Limited has expanded its frozen foods portfolio under the ITC Master Chef label with the launch of two new products—Chicken Cheese Fills and Crispy Cheese Fills.
The newly introduced snacks feature a dual-texture format, combining a crispy outer layer with a molten cheese filling, aimed at enhancing the home snacking experience. While the Chicken Cheese Fills include a blend of tender chicken and cheese and offer 28 grams of protein per pack, the Crispy Cheese Fills are designed as a cheese-centric snack option.
According to the company, the products have been developed using Individually Quick Freezing (IQF) technology to preserve freshness, flavour, and nutritional value. They can be prepared quickly using an air fryer or deep fryer, making them suitable for occasions such as parties, family gatherings, and casual snacking.
Ashu Phakey, Vice President and Business Head – Frozen and Fresh Foods at ITC, said the launch reflects growing consumer demand for convenient and premium snacking options with innovative formats.
The products will be available across retail outlets and e-commerce platforms nationwide. Chicken Cheese Fills are priced at ₹220 for a 280-gram pack, while Crispy Cheese Fills are priced at ₹160 for the same quantity.
