SKINN by Titan eyes INR 500 Crore revenue by FY 27, launches Raw Instinct and Celeste Beyond to celebrate 10th anniversary
Chennai: SKINN by Titan, a leading fragrance brand known for its sophisticated and contemporary perfumes, celebrates a decade of success with the exciting launch of two new perfumes – Raw Instinct and Celeste Beyond to pay tribute to SKINN’s two most sold products, Raw and Celeste, which have captivated fragrance enthusiasts for ten years. Titan aims to cross INR 500 Crore mark targeting 6 million customers for the fragrance business in next 2 years.
Raw Instinct and Celeste Beyond capture the essence of a bright day, offering distinct olfactory experiences. Raw Instinct, a fragrance for men, is a captivating blend of bold spice and cool marine accords. It’s a fragrance full of contrasts, balancing the warmth of hot spices with the freshness of the ocean. Celeste Beyond, an enigmatic fragrance for women, is a multi-faceted floral bouquet. It’s a magical spell that weaves together the sensuality of jasmine with the allure of peach blossoms, creating a truly captivating scent.
“We’re thrilled to mark SKINN’s 10th anniversary with the launch of Raw Instinct and Celeste Beyond,” says Mr. Manish Gupta, CEO of the Fragrance and Accessory Division, Titan Company Limited. “Raw and Celeste have been our most loved products for a decade, consistently ranking among our best sellers and defining the mass-premium fragrance segment in India. This launch is a tribute to their enduring popularity and a way to celebrate the olfactory experiences we’ve created for our customers. As a category leader, we’re constantly innovating, and Raw Instinct and Celeste Beyond offer a stronger, more captivating take on the beloved Raw and Celeste fragrances As we move ahead, we envision to capture customers across economy, masstige and premium segment with SKINN and Fastrack. Years ahead are exciting and we look forward to be category leaders across consumer segments.”
With this launch, SKINN by Titan reaffirms its commitment to fragrance innovation. Raw Instinct and Celeste Beyond are more than just new products; they celebrate the brand’s 10-year journey while offering exciting new olfactory experiences to its customers.
Discover your perfect fragrance match and celebrate SKINN’s 10th anniversary with these exciting new flankers. Find Raw Instinct and Celeste Beyond in 100ml bottles for INR 2895 on skinn.in, general trade & authorized dealers, and major e-commerce portals.
