ABP Network Emerges as India’s 3rd Largest Publisher on Comscore MMX
Bengaluru: ABP Network has reinforced its position as a leading provider of news and information, according to the latest Comscore MMX-Multi-Platform data. The network has become India’s third-largest publisher, showcasing its dominance across various platforms, including websites, mobile applications, and YouTube.
ABP Network’s impressive reach is evident in its 147.9 million unique visitors, surpassing major media groups such as HT Media, Zee Digital, India Today Group, Times Network, and NDTV. The network’s dominance extends to five key regional markets — Hindi, Marathi, Bengali, Gujarati, and Punjabi — highlighting its unparalleled audience engagement and influence.
In the Hindi market, ABP News stands as the clear frontrunner with 75.7 million unique visitors, surpassing the second-ranked publisher by more than 18 million visitors. ABP Ananda continues to reign supreme in the Bengali market, garnering 18.9 million unique visitors and leading by over 11.8 million visitors compared to its nearest competitor. ABP Majha dominates the Marathi market with 19.2 million unique visitors, outperforming competitors Sakal Media and Lokmat.
ABP Network’s regional market dominance also extends to the Gujarati and Punjabi markets, where ABP Asmita and ABP Sanjha have claimed the top spots, respectively. ABP Asmita has a reach of 5.3 million unique visitors in the Gujarati market, while ABP Sanjha retains its top spot in the Punjabi market with 1.2 million unique visitors. In the Tamil market, ABP Nadu ranks 2nd with a reach of 9 million unique visitors, making it the youngest publisher to achieve this leadership spot among Tamil publishers.
The latest Comscore MMX data underscores ABP Network’s commitment to delivering high-quality, impactful news content tailored to India’s diverse regional audiences. The network’s consistent growth across markets solidifies its position as a leading force in the country’s media landscape.
