State of Joy Expands Retail Network to 4,000 Touchpoints, Launches Anatom School Shoes
Chennai: Indian footwear brand State of Joy has launched Anatom, a new footwear range focused on everyday comfort, including its first collection of school shoes for children. The brand also plans to expand its retail presence through exclusive brand outlets across India.
Anatom features a wide toe box, breathable uppers and lightweight construction designed to support natural foot movement and all-day comfort.
State of Joy has sold more than five lakh pairs of footwear and recorded cumulative brand revenue of ₹93 crore from its inception through August 2026. It has set a target of ₹100 crore in annual brand revenue for the financial year 2026–27.
The company has raised ₹45 crore in funding from the founding family of Indian apparel brand Go Colors, in addition to investments by its founders.
The brand currently offers more than 350 stock-keeping units (SKUs) and has over 4,000 retail touchpoints nationwide, including more than 300 large-format store locations. Its retail partners include Centro, INC.5, Regal and Reliance Retail.
State of Joy plans to strengthen its distribution network across Tier 1, Tier 2 and Tier 3 cities through new retail partnerships and exclusive brand outlets. Its existing presence includes markets such as Chennai, Bengaluru, Hyderabad, Mumbai, New Delhi, Kolkata, Ahmedabad and Kochi.
Founded by Pullela Gopalakrishna Bachi and Dasari Raju Ramesh, the company manufactures footwear at its facility in Thutipet, Ambur, Tamil Nadu.
Bachi, founder of State of Joy, said the Anatom launch reflects the company’s focus on comfort, design and functionality. Co-founder Ramesh said the introduction of school shoes marks its entry into a new product category as it expands its consumer base.
The company said its next phase of growth will focus on expanding its product portfolio, retail network and presence across Indian markets.
