Swiggy Launches One BLCK, An Invite-Only Premium Membership
● One BLCK provides exclusive benefits, including an On-Time Guarantee, faster food deliveries, complimentary cocktails or desserts when dining out, and much more
● Tailored for users who seek exceptional convenience, One BLCK elevates the Swiggy experience to a whole new level
Bengaluru, Dec 12, 2024: Swiggy Ltd introduced One BLCK, an exclusive, invite-only membership for consumers seeking the highest level of convenience and service.
One BLCK is designed to deliver an elevated Swiggy experience. Members will enjoy faster deliveries on every food order, along with an On-Time Guarantee. When dining out, members can indulge in complimentary cocktails, drinks, or desserts. They will also benefit from access to Swiggy’s top customer care agents for personalized, priority support.
One BLCK members will also enjoy all the benefits of the current Swiggy One membership, including unlimited free deliveries on both food delivery and Instamart, as well as exclusive member-only discounts on food delivery and Dineout.
Industry’s First Premium Membership
One BLCK is the country’s only membership that offers benefits across categories of food delivery, quick commerce and dining out, along with industry-first benefits for premium users. Members also gain access to exclusive perks from top partner brands such as Amazon Prime, Hotstar, Hamleys, Cinepolis, and more. To celebrate the launch, One BLCK members will receive a One BLCK-only complimentary Yatra Prime membership.
“We are thrilled to introduce Swiggy One BLCK, designed to provide an elevated experience for users who demand the highest levels of service, convenience, and exclusive privileges from Swiggy,” said Phani Kishan, Co-founder and CGO of Swiggy. “Swiggy One BLCK is the business-class equivalent for our customers—refining the aspects that matter most to premium users: speed, reliability, and personalized care. With this launch, we’re setting a new benchmark for premium memberships in the industry.”
Launched in 2021, ~80% of Swiggy One members use two or more services on Swiggy and spend 3x more than non-Swiggy One members. With the introduction of this premium service One BLCK, Swiggy aims to elevate the experience for premium customers while driving growth across all its businesses.
Available by invitation only, Swiggy One BLCK is offered at a launch price of INR 299 for a 3-month plan. Invitations to Swiggy One BLCK will be rolled out in phases, making this coveted membership available to select users across India. Existing Swiggy One members can also upgrade to this new membership.
