Ramraj Cotton Launches Exclusive Collections for Dhoti Week 2026 Ahead of Pongal
Tiruppur, TN: Ramraj Cotton has announced the launch of its special festive collections to mark Dhoti Week 2026 and the upcoming Pongal celebrations. The initiative highlights India’s traditional attire while supporting rural weavers, reinforcing the brand’s commitment to cultural pride and heritage.
Preserving Tradition with Innovation
The new lineup includes the Culture Club range for men, featuring vibrant color shirts paired with premium dhotis, priced at ₹595 and ₹695. For children, the Little Star collection offers matching border dhotis and shirts at ₹395 and ₹495. These curated combinations reflect Ramraj’s values of prosperity, creativity, and nurturing cultural identity from an early age.
A Legacy of Dignity and Weaver Empowerment
Since the Tamil Nadu government declared January 6 as Dhoti Day in 2015, Ramraj Cotton has commemorated Dhoti Week annually. The initiative promotes India’s national attire while enhancing the livelihoods of rural weavers. By modernizing traditional wear and offering it at accessible price points, the company ensures the dhoti remains a staple in contemporary wardrobes.
Founder’s Vision
The success of Dhoti Week stems from the vision of Mr. K.R. Nagarajan, Founder and Chairman of Ramraj Cotton. Inspired by Mahatma Gandhi’s mission of rural empowerment, Mr. Nagarajan has dedicated decades to developing dhoti varieties that appeal across generations. Under his leadership, the dhoti has evolved into a symbol of dignity and professional respect.
“This achievement is not merely a corporate milestone for Ramraj,” the company stated. “It is a collective victory for Tamil heritage and Indian tradition, made possible by the unwavering support of the people.”
Celebrating Pongal in Style
The Dhoti Week 2026 collection aligns with the philosophy that clothing protects dignity, offering families the chance to celebrate Pongal in traditional attire at attractive prices. The exclusive offers are available across Tamil Nadu and Puducherry.
Official Launch
The festive collection was unveiled by the Ramraj Cotton leadership team:
- Mr. K.R. Nagarajan – Founder & Chairman
- Mr. B.R. Arun Eashwar – Managing Director
- Mr. S. Aswin – Joint Managing Director
- Mr. K.A. Selvakumar – Chief Executive Officer
- Mr. A. Ganapathi – Chief Executive Officer
